Public diplomacy is a joint activity of governmental and non-governmental organizations aiming to broaden international public relations of the state. The goal of Rossotrudnichestvo is to productively interact with various non-governmental foundations, associations, unions and other Russian organizations.
Modern Russia has a huge potential for the development of public diplomacy. Its most important pillar is the "Russian world" consisting of millions of people abroad trying to stay in touch with Russia, Russian language and culture.
The capacity of the "soft power" increasingly serves the foreign agenda of the Russian Federation, including such items as ensuring a favorable environment, creating modernization alliances, strengthening the Eurasian integration.
Public diplomacy contributes not only to strengthening of kindly feelings for our country, but also to promoting specific foreign policy state interests on social and interpersonal levels.